Reasons Why Companies and Entrepreneurs Should Invest On Product Display Packaging

If you own your company or if you are thinking of releasing a product in the market, then you should invest on your product display packaging. Here are some of the reasons why you need to do so:

• To protect the product. As you might know, packaging is crucial because it protects the product from deterioration and damages. Therefore, it is beneficial that you choose the right packaging material for your product. By ensuring that you are choosing the right material for your product display packaging, you are also projecting a positive image to consumers. They will surely acknowledge the effort you put into ensuring that the product is in good condition once they receive it.

• To attract consumers. The first thing that a consumer sees in a product is the display packaging. For new products, an ergonomic and stylish design is critical to catch the consumer’s attention. Many consumers do not take a second look on products that do not have an attractive display packaging. Remember that you, as an entrepreneur, would not have the liberty, time and strength to promote your product on every mall or store personally. Therefore, it is a must that the display packaging speaks for the product’s quality.

• To inform consumers. Aside from attracting consumers and protecting the product, the display packaging also helps in informing your consumers about the product. Regulating bodies such as the Food and Drug Association have set standards on the things that a company or entrepreneur should declare regarding their product. This is why most display packaging is also filled with information such as ingredients, directions on how to use the product, manufacturing and expiration dates, nutritional content and other relevant information. This generation’s consumer is hungry for information; they want to know what they are using, how they should use it and the benefits a product could provide for them.

These are some of the reasons why display packaging is necessary for the product, company’s marketing strategy and consumers.

Deciding For Product Packaging

Deciding the kind of product packaging to be used is an important task that a company or entrepreneur should decide on. Here are some factors that should be considered when choosing for the perfect display packaging:

• Product. What kind of product is going to need the packaging?
• Cost. How much is the company willing to spend for the packaging of the product? Can it be compensated?
• Regulations. What kinds of packaging materials are accepted for the product?
• Information. What kind of information should be displayed on the display packaging?
• Design. What kind of design will benefit the consumer, product and company?

These are just a few of the questions that should be asked and answered when deciding the kind of display packaging that should be used for the product. The product display packaging is not only used for attracting consumers, it is a material that should protect and inform as well.

Network Display at the Spring Fair

Great week at the Spring Fair in Hall 5 last week, the Show filled 13 Halls and over 300,000 new products were launched. Despite the snow on Tuesday we had over 250 visitors to the stand during the exhibition with hampers and displays proving popular. Thanks to all who visited and enquired about our products and services we will be following up very soon!

Network Display can be found in Hall 5 Stand G 39 and will be on hand to show examples and offer help and advice on how to use and implement temporary display solutions to support new product launches and increase brand presence and sales.

Network Display can help you design, plan and implement your displays and work with you to achieve the best solution for your budget. Our company Network Packaging will also be on hand demonstrating their new product “ Air Sac”, which provides a unique way of protecting fragile goods in transit.

We will be happy to welcome you to the stand for free advice on how best to present, package and dispatch your products to maximum effect, whatever the requirement.

Exhibiting for the first time, the POS and retail packaging specialist had a number of products on display, including their iconic Bandai Thundercats FSDU and a range of marketing materials, totems and ‘giveaways’.

The eye catching theme of the display, ‘Stand out from the crowd’, features a blue sky backdrop and includes a large flamingo standing on a telegraph wire amongst smaller feathered friends.

Of the Show, Network Display’s Kerry Kirby said: “We are delighted with the attention that the stand has received so far and we have had a number of positive discussions as a result.

“The In-Store Show is an important part of our marketing strategy, giving us an opportunity to not only give the Network Display brand visibility, but also gain an insight into our competitors and hopefully pick up some new business wins at the same time.”

Network Display will be welcoming customers to the stand to discuss cost effective, in-store promotional materials and services, which drive maximum impact and return on investment.

Network Display’s extensive product range  includes printed packaging, FSDUs, Counter Top Units, Dump Bins, quarter/half and full Pallet Displays, as well as other promotional merchandising products. A wide range of print processes and substrate options are available and, depending on whether customers need several units or a very large number, varying volume requirements can always be supplied.

Network Display work with some of the UK’s leading constructional and graphic designers, equipped with the latest design tools and CAD facilities, as well as a variety of manufacturing partners who provide cutting edge production facilities and a broad range of capabilities to suit all requirements.

With market leading turnaround times from design to delivery and experience across a broad range of markets, Network Display provide their customers with innovative design solutions that not only engage brand and consumer, but which are also designed realistically for production.

For more information visit www.networkdisplay.co.uk

The site offers an revamped experience for visitors wishing to make decisions on their point-of-sale and retail packaging requirements, or for those looking to find out more about Network display’s capabilities and expertise.

Of the website, Network Display’s Kerry Kirby said, “I’m delighted to be relaunching the site, which we believe is not only informative, but also gives a good account of our in-store promotional services.”

Network Display work with some the UK’s leading constructional designers, equipped with the latest design tools and CAD facilities, as well as a variety of manufacturing partners who provide cutting edge production facilities and a broad range of capabilities to suit all requirements.

Offering their customers complete flexibility in finding the right economic solution for their brand, Network Display offer a wide range of print processes and substrate options to ensure that the finished product exceeds expectations. And, depending on whether you need several units or a very large number, Network Display can always meet your volume requirements.

With market leading turnaround times from design to delivery and experience across a broad range of markets, Network Display provide their customers with innovative design solutions that not only engage brand and consumer, but that are designed realistically for production.

Find out more about Network Display at Stand G719

In-Store Show 27-28 June 2012.

Covering the West Midlands, the Express & Star is the UK’s biggest-selling regional evening newspaper, owned by Midland News Association Ltd.

Network Packaging received their award at a glittering ceremony held on Thursday 22 March, at  the Wolverhampton Racecourse, West Midlands. Their category was sponsored by local solicitors, Higgs & Sons.

The company impressed the judges with a range of strengths, including being able to demonstrate a competitive advantage, plans for future growth, innovation and the support of a highly committed workforce – all against the backdrop of a challenging economy. The judging process included a fact-finding visit by judges to the Network Packaging site, to find out more about the company and meet staff.

Network’s Andy Plimmer said, “We are thrilled to win the Small Business of the Year Award. Being a small, close knit organisation, this prize is ultimately down to the contribution made by all our employees.

“And despite the ‘ups and downs’ of the economy, we continue to be successful in building a growing reputation by being able to closely identify our customers requirements, being innovative and remaining consistent in all that we do.”

As one of the most progressive packaging materials suppliers in the UK, Network Packaging continue to provide an impressive portfolio of the most creative and contemporary packaging solutions available. This is backed by extensive packaging industry knowledge and experience, together with excellent customer service.

Recently and much due to the growth in the point-of-sale and retail packaging sector, Network Packaging established a sister company, Network Display. Collocated at the same site in Wolverhampton, Network Display have quickly built a solid reputation for producing some of the most innovative retail packaging solutions in the marketplace.